AmaWaterways has entered a strategic brand alliance with Backroads, bringing active adventure biking, walking and hiking journeys to the world’s most renowned river cruise destinations. Rooted in the companies’ shared philosophy of providing authentic upscale travel experiences, the alliance will kick off with 20 Danube River sailings in 2015 and expand throughout Europe and Asia in 2016.
“Backroads is a leader and innovator in the active travel market, so they are a natural fit for us, as we are so focused on finding new, unique ways to enhance the luxury river cruise experience,” said Kristin Karst, Executive Vice President and Co-Owner of AmaWaterways. “We are delighted to join forces with Backroads, enhancing the experience of our guests while attracting new categories of travelers to the rapidly expanding river cruise market.”
AmaWaterways and Backroads have developed the ultimate active travel river cruising experience, which, beginning in Spring 2015, will visit Europe’s most captivating destinations. Travelers booking one of these exciting new departures will enjoy the comfort and luxury of an AmaWaterways river cruise combined with Backroads’ immersive, expert-curated biking tours. Every Backroads tour will feature the same high quality experience guests expect on all Backroads trips including multiple expert trip leaders, custom titanium bikes, support vans, and flexible itineraries with a range of cycling routes ideal for all abilities.
Two of Backroads’ Danube River Cruise itineraries are available onboard 20 AmaWaterways European sailings in 2015. Pricing starts at $5,398 per person, double occupancy.
“As the leader in active travel, Backroads has spent the past 36 years continually in motion, always focused on turning great ideas into reality for our guests,” said Backroads Founder and President, Tom Hale. “There’s so much to be gained by exploring actively and immersing yourself in the life of another place—all in your own style and at your own pace. In teaming up with AmaWaterways, we are excited to combine our trademark biking, walking and hiking experiences with the luxury of river cruising. With these ship-based adventures, guests will have the opportunity to conveniently explore European cities and countryside on a Backroads trip, with the bonus of only having to unpack once.”
In 2016, AmaWaterways and Backroads will introduce a number of new tours along the Rhine, Rhone, Seine, Douro, Garonne and Mekong rivers, with an exclusive full-ship charter of AmaViola slated for the September 8, 2016 Danube sailing and several walking tour departures on the Danube.
Leave a Reply